Exercises Network|Learn The Best Ways To Keep Fit

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You can trust your eyes. Usually. But marketing campaigns are turning our primary sense on its head. Take, for example, this bus stop in The Netherlands where taking a rest on a harmless-looking bench could get you a lot more than just a moment to hike up your tights and reapply lipgloss. See, this particular bench is actually a scale. And that big blue advertisement? Is actually the display for the scale, showing off your weight in big red numbers to any interested passerby. So what is this guerilla ad campaign promoting? A gym, of course! I’m thinking it would also be prudent to put business cards for local psychotherapists on the billboard as well, as this revisits the oft-debated question of does shaming people about their weight induce them to change their behavior for the better? Or does it just make them depressed?

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